One of my main issues with certain (mainly younger and more inexperienced) therians is that they often have a lack of knowledge about their theriotypes. I think this is highlighted best with wolves, given that there already exists so much misinformation about them, and they're generally seen as being 'cool', 'edgy', and otherwise desirable theriotypes.
However, the way I think this should be dealt with isn't through hostility and frustration, but rather through constructive education. Again using wolves as an example, if people think they're a wolf therian and are into all the alpha, howling at the moon, starting their own pack, etc. kind of stuff, then educating them as to the reality about wolf pack structure and communication should take away that feeling of 'coolness' from them. If that happens, then they can either be honest with themselves and admit to their therianthropy being a phase/roleplay, genuinely and carefully develop a therian identity from accepting and relating to this information, or just ignore it. Of course, the only bad option here is the latter, and although it's probably the most common reaction, it's better than not attempting to reconstruct their views at all, or being hostile (leading to defensive dogmatism).
"We have doomed the wolf not for what it is, but for what we deliberately and mistakenly perceive it to be––the mythologized epitome of a savage, ruthless killer––which is, in reality, no more than the reflected image of ourself." – Farley Mowat, Never Cry Wolf